As more and more California counties return to the red tier, more and more California retailers planning to reopen worry how to avoid red ink. I hear many common concerns: Is the final shutdown behind us? Will customers leave the safety of their homes confident they can shop or eat at a restaurant without danger? How can retailers compete against the internet now that customers have made that their primary shopping venue? How can shops and restaurants access cash to stay afloat? And finally, how do businesses calculate their breakpoint?

I can feel the weather getting warmer and the days are getting longer. It is a new season upon us, and I cannot wait to jump into my white pants, get my perky new hairdo and take a time out to the nail spa! My nail beds and roots are going to thank me. Welcome spring 2021!

What will retail look like post-pandemic—Will it be like the “roaring 20’s?”

It’s been nearly a year since Governor Newsom issued his first shutdown order for businesses, and we have seen several more such orders since. Most experts agree that the shutdowns and pandemic protocols have led to conservative consumer spending and a renewed interest in religion, reading—and binge-worthy Netflix shows.

I was kind of scared to read this article on How to Select the Best Social Media Marketing Agency—whew we were able to check every box! 😃

As pink and red hearts pepper the windows of retailers across the country, we are reminded that Valentine’s Day is around the corner. With Black Friday and Christmas behind us, retailers are looking for the next festivity to gain the hearts of Gen X and Millennials, who are leading the spending revival. This is a time to act with 27 billion in sales expected this Valentine’s Day.