When I first became a Marketing Director, working for San Diego developer Ernest W. Hahn, I remember walking the mall and waving…

What do consumers crave and how do we motivate them to shop longer? 

Recently I traveled to Sonoma County for a relaxing night at the Sonoma Mission Inn & Spa located in Boyes Hot Springs; I had not been to this Fairmont property in over 15 years.  I remembered it from past pictures and faint memories and was stunned checking in to find the main reception area and the grand sitting area completely changed. It was far more contemporary and very tech savvy.